Information We Collect
We may collect a variety of information from or about you or your devices from various sources, as described below.
1. Information You Provide to Us.
Registration and Profile Information. When you sign up for an account, register to use our Services, sign up for notifications or updates, or participate in our surveys, we may collect information that you provide directly to us. This information may include your name, email address, password, phone number, home address, date of birth, gender, and names and ages of children. We may also ask you for information related to health conditions or medications that could affect your participation in our class offerings.
Class and Workout Information. We collect information about the classes that you attend. We may also collect information about your workout preferences, such as your bike size and settings, as well as your shoe size. If you provide this information directly to one of our studio attendants, we may associate this information with your account.
Fitness Assessment Information. When available, if you choose to have us conduct a fitness assessment, we collect information to assist in that fitness assessment such as your age, gender, height, weight, body mass index, body composition, strength, and flexibility.
Your Contacts. To create and register for our Services and participate in one of our classes, you will also need to provide us with the name and phone number of an individual to serve as an emergency contact. We may also ask you to provide your friends’ information so that we can, for example, invite them to try our classes.
Communications. If you contact us directly, we may receive additional information about you. For example, when you contact us for customer support, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide. If you join our mailing list, then we will collect certain information from you, such as your email address. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.
Purchase and Payment Information. If you make a purchase through our Services, we collect your purchase information and payment-related information, such as credit card or other financial information and address. This information is collected by our third party payment processor on our behalf.
2. Information We Collect When You Use Our Services.
Device Information. We receive information about the device and software you use to access our Services, including IP address, domain name, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens.
Usage Information. To help us understand how you use our Services and to help us improve it, we automatically receive information about your interactions with our Services, such as the pages or other content you view, the searches you conduct, the length of time you visit our Site and/or use our Services, the links you click, your IP address, the URL or website that led you to our website, and purchases you make.
Information from Cookies and Similar Technologies. We and third party partners collect information using cookies, web beacons, pixel tags, or similar technologies, including technologies designed for mobile apps. We combine this information with other information we collect about you to identify you across multiple devices. We also use this information to track the activities of our website visitors and mobile users, help us manage content, and compile statistics about our Services usage. We also use clear GIFs in HTML emails to our customers to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. We also use third party SDKs to, among other things, track our conversions and associate with your account how you use our Services when you are not logged in to the account.
Our third party partners, such as analytics partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
How We Use the Information We Collect
We use the information we collect:
To provide, maintain, improve, evaluate, modify, and enhance our Services;
To personalize your experience with our Services, such as by providing tailored content and recommendations, and to provide location customization, personalized help and instructions, and to otherwise personalize your experiences while using the Services;
To research, understand, and analyze how you use our Services and develop new products, services, features, and functionality;
To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;
To administer surveys and questionnaires;
For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you (see Your Choices for more information on how to opt out of certain marketing activities);
To facilitate transactions and payments;
To investigate, prevent or take action regarding illegal activities, to find and prevent fraud, respond to trust and safety issues that may arise, and protect us and others;
For compliance purposes, including enforcing our Terms and Conditions or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
For other purposes for which we provide specific notice at the time the information is collected.
How We Share the Information We Collect
We may share your information, including personal information, as follows:
Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of our Services or that perform business functions on our behalf, such as advertising our services and products.
Analytics Partners. We use analytics services such as Google Analytics to collect and process certain analytics data. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners/, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Joint Marketing Partners. With your consent, we may share your information with our joint marketing partners.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety.
Aggregate and De-Identified Information. We may share aggregate information about users with third parties for marketing, advertising, research or similar purposes.
Consent. We may also disclose your information with your permission.
Location Information. You can prevent your device from sharing precise location information at any time through your device’s operating system settings.
Marketing Communications. You can unsubscribe from our promotional emails by following the opt-out instructions in the emails. Please note that it may take up to 10 business days for us to process opt-out requests. Even if you opt-out of receiving promotional messages from us, you will continue to receive administrative messages from us.
Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.
We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as no electronic transmission of information can be entirely secure, we can make no guarantees as to the security or privacy of your information. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
Updating Your Information
You can access and update your account and profile information through your profile settings.
If you have any questions, comments, or concerns about our processing activities, please email us at firstname.lastname@example.org.
Last Updated: July 17, 2019